Now accepting applications for
Publicity Coordinator
for JenniferMaker
Please Note: Applications are now open, but may close without notice if we receive too many. If you are interested in this position, act quickly.
Who I'm Looking For
Do you love to build relationships?
Do you have exceptional communication skills and the ability to collaborate with members of the media? Do you have experience organizing public relations events?
I might just have the perfect role for you! We are looking for a full-time hourly employee to help us at JenniferMaker as a Publicity Coordinator.
This position is accountable for securing local and national public appearances, media placements, and brand recognition.
This position will oversee JenniferMaker's media communications by drafting press releases, organizing public relations events, and maintaining good relationships.
The ideal candidate will be experienced with public relations, have exceptional communication skills, a solution-based aptitude, the ability to handle any media-related crisis in a calm and timely manner, as well as familiarity with the JenniferMaker brand. This position involves a combination of attention to detail and follow-through, and it has high expectations for meeting deadlines.
Position Details
Status: Hourly employee (not a contractor position)
Position Type: Full-time, 30 - 40 hours per week. Must be available and willing to work weekends and some non-traditional hours as needed.
Pay: $25.00 - $30.00 per hour
Special Note: As a JenniferMaker employee, you will not be able to engage in any outside activity that could be construed as a conflict of interest, such as running or working on your own or someone else's blog or crafting business.
Responsibilities
- Defines the company's public relations goals by developing and implementing strategies to maintain the company's public image.
- Writes and distributes detailed press releases.
- Cultivates strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.
- Schedules public events and coordinating interview requests.
- Works cohesively with the marketing team to plan and implement campaigns aimed at increasing brand awareness.
- Analyzes the outcome of public relations campaigns and reports the findings to management.
- Maintains an up-to-date press list of journalists, influencers, and other members of the media.
- Understands that copyrights and ownership for designs created for the JenniferMaker brand will belong to the brand.
- Understands and uses the JenniferMaker products and projects so you can answer questions and support our crafters.
- Effectively communicates with the team and meets with us weekly on Zoom video chats.
- Has the best interest of the JenniferMaker brand in mind.
- Helps us look good to our readers and customers.
- Works with minimal supervision.
- Additional duties as required by management.
Things You've Done in the Past
- Minimum of four years experience working in the public relations industry.
- Proven media relations capabilities and established network of media contacts.
- Preference may be given to candidates who have successfully completed college level public relations, journalism, marketing, or communication classes.
- Experience with Gmail, Google Drive, Google Sheets, Google Docs, Google Forms, and Facebook.
- Experience with a Cricut cutting machine and Cricut Design Space.
- Knowledge and understanding of Cricut crafting.
- Experience working with a virtual team.
- Project management skills and experience are a plus.
- Candidates may be asked to provide a portfolio of successful client work.
Things I'd Love For You to Know (optional, not required)
Cricut Design Space
Slack
Note: I'd just like familiarity, not expertise, with how to generally use these tools. If you don't have it but are willing to learn, great!
This Position is NOT For a Person Who:
Already has a job and is not willing to leave it for ours
Already has a lot going on and doesn't have the time and focus to do a quality job
Isn't interested in providing excellent service, growing, and learning
Wants to be front and center, rather than working in the background
Is unwilling to go the extra step to make our brand look good to our readers and customers, and to reflect our core values
Needs immediate supervision, firm structure, and frequent feedback
Will take problems or complaints personally
Has unreliable Internet or computer access (you must have your own Mac or Windows desktop or laptop for this position -- ChromeBooks and tablets will not get the job done)
Wants to learn how to blog or run a business from Jennifer. As an employee, you will not be able to have your own blog or craft-related business, as that would be a conflict of interest and split your focus. This position requires 100% focus on growing the JenniferMaker brand and community.
This Position IS For a Person Who:
- Has excellent knowledge of public relations best practices, brand management, and media strategies.
- Has exceptional communication skills and the ability to collaborate with the team and members of the media.
- Possesses superb written skills and knowledge of press release style guides.
- Has solid organizational skills and the ability to work well in a fast-paced environment.
- Has excellent follow-through with the ability to meet deadlines.
- Possesses an aptitude in problem solving.
- Holds a desire to work as a team with a results driven approach.
- Has a great feel for the JenniferMaker brand and what our people want from it.
- Is highly resourceful and quickly learns the how and where to get things done.
- Is responsive and proactive rather than reactive.
- Can anticipate needs ahead of time.
- Takes the initiative and doesn’t need to have their hand held.
- Is solutions-focused and when faced with a challenge is able to provide potential solutions rather than focus on the problem.
- Has a great attention to detail and brand quality.
- Is highly creative.
- Is able to follow directions or innovate as needed.
- Is highly organized but moves quickly.
- Takes ownership and pride in their work.
- Is not afraid of new challenges.
- Loves learning new things and can implement new ideas quickly.
- Adapts very well to changes on-the-go.
- Is technology savvy but is willing to ask for help if needed.
- Can handle direct feedback without getting their feelings hurt.
- Can juggle lots of moving pieces while staying focused and collected.
- Is willing and able to complete training and learn new systems.
- Understands their role and works as part of a team for the good of the JenniferMaker brand.
Why Should I Be Interested in This Career?
You’ll get to work in a fun business that helps change and improve people’s lives through their handmade creations.
You’ll get to work with an awesome team of people who make things happen!
You will have the resources you need to do your job well.
You will get answers to any and all questions you have.
You’ll have the flexibility and freedom to work from home.
You’ll be paid to do the things you already love and rock.
Why This Job is Important
The person who is right for this position loves to build relationships, has exceptional communication skills, is experienced with organizing public relations events, and is has an exceptional ability to collaborate with members of the media.
While perhaps not quite yet an expert, this person does have a solid grasp of or familiarity with the JenniferMaker blog and courses, workshops, events, and books, as well as a basic understanding of crafting.
This position is accountable for the following:
Securing public appearances;
Media placements; and
Brand recognition.