Graphics and Social Media Manager for JenniferMaker

Please Note: Applications are now open, but may close without notice if we receive too many. If you are interested in this position, act quickly.

Who I'm Looking For

Do you love helping people? Do you have experience in the world of graphics and social media? Are you familiar with crafting and Cricut?

I might just have the perfect role for you!  

We are looking for a full-time salaried employee to help us at JenniferMaker as our Graphics and Social Media Manager.

This position is accountable for LMA (Leadership, Management, Accountability), social media growth strategy, social media engagement, and brand awareness.

This position focuses on increasing social media engagement, monitoring social media channels, and ensuring that content published online meets JenniferMaker’s brand guidelines and overall communication style. The ideal candidate will be experienced with using content management systems, managing/editing websites, and developing and implementing advertising strategies and brand awareness, as well as familiar with the JenniferMaker brand.

The person who is right for this position has experience in analyzing social media metrics, community management, and customer service.

While perhaps not quite yet an expert, this person does have a solid grasp of graphic design, SEO, and keyword research, as well as a basic understanding of Cricut and crafting.

This position involves a combination of organization, creativity, attention to detail, and follow-through, and it has high expectations for meeting deadlines.

Position Details

Status: Salaried employee (not a contractor position)

Position Type: Full-time; flexibility and ability to pivot is a must.

Salary: $40,000 - $50,000 per year

Special Note: As a JenniferMaker employee, you will not be able to engage in any outside activity that could be construed as a conflict of interest, such as running or working on your own or someone else's blog or crafting business.

Who is Jennifer

I am a very hard worker who is committed to excellence and impatient with inactivity. I am kind but driven. My Myer-Briggs personality type is Mediator (INFP-T) or Diplomat (INFJ-T), depending on when I take it. I appear organized and I get things done, but I do not schedule my time in a traditional way. These are my top five strengths:

Things You Should Know About Me Before You Consider Applying

I'm one of those "march to the beat of a different drummer" creative types. I dislike set schedules, meetings, and appointments. I vastly prefer to chat in texts, FB messenger, and email, and I avoid voice calls. I like to experiment with my blog, FB groups, and mailing lists, and am likely to make changes without much warning. I like to deep dive into things, whether it's product creation or home renovation projects for my blog, and I will hyper focus on it for several days. I have specific core values that matter to me and my team. I treat others as I want to be treated which means I won't be micro managing you nor offering a lot of feedback if you're doing the job right. I am fiercely independent and cherish my freedom. My ideal day is one without any meetings or set activities, where I can just work on my One Thing and then various projects as I am inspired to do so. If you are the type of person who needs constant contact and feedback from me, you won't be happy working with me. All that said, you will be reporting directly to my Acting Marketing Director (Lori), not me, for this role and she's awesome at providing feedback!


  • Provides direction to and oversees the daily operations of assigned staff, including but not limited to Social Media and Graphics teams.
  • Supervises staff, including scheduling and assigning work, reviewing performance, and recommends salary increases, promotions, transfers, demotions, or terminations.
  • Promotes JenniferMaker and JenniferMaker brand across various social media platforms, including but not limited to Facebook groups and pages.
  • Ensures that social media communications meet the JenniferMaker brand communication style.
  • Implements growth strategies to increase reach, engagement, and followers.
  • Monitors and identifies trends, providing feedback on engagement/conversation via social media channels to leadership.
  • Stays up-to-date with the latest industry and digital trends.
  • Creates digital content that helps us get found via search engines, and showcases JenniferMaker as a leader within the industry.
  • Understands that copyrights and ownership for designs created for the JenniferMaker brand will belong to the brand.
  • Understands and uses the JenniferMaker products and projects so you can answer questions and support our crafters.
  • Effectively communicates with the team and meets with us weekly on Zoom video chats.
  • Has the best interest of the JenniferMaker brand in mind.
  • Helps us look good to our readers and customers.
  • Works with minimal supervision.

Things You've Done in the Past

Minimum of 4 years of direct digital content experience. This experience must have included creating, editing, and publishing content across various digital platforms. At least 2 of these years must have been in a managerial position. 

Experience setting and analyzing social media and advertising metrics, including using the information to ensure the strategy is achieving its goals.

Search engine optimization experience is a plus.

Experience using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and Premiere Pro.

Experience with a Cricut cutting machine and Cricut Design Space.

Knowledge and understanding of Cricut crafting.

Experience working with a virtual team.

Preference may be given to candidates possessing prior project management experience.

Worked as part of a team from home.

Worked with G Suite and Facebook (pages, groups, and ads).

Crafted simple things (and not afraid to work with your hands or with technology).

Things I'd Love For You to Know (optional, not required)




Note: I'd just like familiarity, not expertise, with how to generally use these tools. If you don't have it but are willing to learn, great!

This Position is NOT For a Person Who:

Already has a job and is not willing to leave it for ours

Already has a lot going on and doesn't have the time and focus to do a quality job

Isn't interested in providing excellent customer service, growing, and learning

Wants to be front and center, rather than working in the background

Is not willing to sign a non-disclosure and non-compete agreement

Is unwilling to go the extra step to make our brand look good to our readers and customers, and to reflect our core values

Needs immediate supervision, firm structure, and frequent feedback

Will take customer problems or complaints personally

Has unreliable Internet or computer access (you must have your own Mac or Windows desktop or laptop for this position -- ChromeBooks and tablets will not get the job done)

Wants to learn how to blog or run a business from Jennifer. As an employee, you will not be able to have your own blog or craft-related business, as that would be a conflict of interest and split your focus. This position requires 100% focus on growing the JenniferMaker brand and community.

This Position IS For a Person Who:

Has exceptional team leadership and conflict resolution skills.

Is proficient in Google Analytics or other web analysis tools.

Is able to independently plan and execute social media marketing strategies.

Is able to analyze data and quickly adjust strategies accordingly.

Is able to generate content that is found in online searches and incorporates SEO best practices and guidelines.

Understands the difference between writing for various digital project channels (like a website, email, and social media).

Has excellent communication and people skills.

Has excellent follow-through with the ability to meet deadlines.

Possesses a strong aptitude in problem solving.

Has a desire to work as a team with a results driven approach.

Has a great feel for the JenniferMaker brand and what our people want from it.

Is highly resourceful and quickly learns the how and where to get things done.

Is responsive and proactive rather than reactive.

Can anticipate needs ahead of time and takes initiative.

Is solution-focused and when faced with a challenge is able to provide potential solutions rather than focus on the problem.

Has a great attention to detail and brand quality.

Is highly creative.

Is able to follow directions or innovate as needed.

Is highly organized but moves quickly.

Takes ownership and pride in their work.

Is not afraid of new challenges and adapts very well to changes on-the-go.

Loves learning new things and can implement new ideas quickly.

Is technology savvy but is willing to ask for help if needed.

Can handle direct feedback without getting their feelings hurt.

Can juggle lots of moving pieces while staying focused and collected.

Is willing and able to complete training and learn new systems. 

Understands their role and works as part of a team for the good of the JenniferMaker brand.

Why Should I Be Interested in This Job?

You’ll get to work in a fun business that helps change and improve people’s lives through their handmade creations.

You’ll get to work with an awesome team of people who make things happen!

You will have the resources you need to do your job well.  

You will get answers to any and all questions you have.

You’ll have the flexibility and freedom to work from wherever.

You’ll be paid to do the things you already love and rock.

Why This Job is Important

This position will involve working closely with our Marketing Director and various department managers to ensure that content published online meets JenniferMaker's brand guidelines and overall communication style, as well as increasing social media engagement, monitoring social media channels, sharing the JenniferMaker story and vision, and promoting our brand.

You will be responsible for reaching new audiences and engaging every person in our community -- all our readers, members, partners, and students. 

Brand quality and making everything work seamlessly is the foundation to our expansion and growth long term.

Apply Here

Questions before you apply? Please email our HR Hero, Karla, at